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Revealed at the 2008 Paris Motor Show, Mazda Kiyora is a redefinition of the small Coupe and embodies the same fun-to-drive nature as every other Mazda vehicle, combined with innovative ideas that minimise its impact on the environment. This concept is the translation of Mazda’s ‘Sustainable Zoom-Zoom’ philosophy into a lifestyle vehicle for progressive urbanites.
Themes for the Mazda Kiyora concept include cleanliness, health and safety. Water was also selected as a theme, due to its association with the aspects mentioned above, and the car was named Kiyora (meaning ‘clean and pure’ in Japanese) to reflect this. It features next-generation technologies clothed in a friendly and cool design that is as functional as it is beautiful. This is the first concept to express Nagare ‘flow’ in the patterns and colours of water.
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