Mazda Australia Bids Farewell To CX-8 And MX-30 As Brand Continues on Its Electrification Path
After more than five years in the Mazda line-up and almost 25,000 sales in total to date, Australia-bound production will cease for the Mazda CX-8 at the end of this year. At the same time, the MX-30 will bow out of the local market following three years and more than 2,200 sales so far.
The decision forms part of Mazda Corporation’s strategy to welcome a range of new electrified models between now and 2025 – including hybrid electric vehicles, PHEVs and BEVs. By 2030, one hundred percent of Mazda products will be electrified and pure-electric vehicles will account for at least 25 percent of the line-up.
The end of Mazda CX-8 and MX-30 production for Australia aligns with this future strategy, freeing up valuable resources at Mazda Corporation to assist with the transition.
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“Renowned for its practicality, refinement and driving dynamics that belie its generous proportions, the Mazda CX-8 has played a pivotal part in our market growth since its launch,” said Vinesh Bhindi, Managing Director of Mazda Australia.
“As we move into the next phase of the Mazda brand’s evolution – with electrification at the heart of our focus – we will ensure our valued customers continue to be well furnished with a suite of exciting models to join us on this journey.
“Fortunately, for drivers who want to enjoy everything the CX-8 has to offer in the meantime, stock is plentiful and readily available across our dealer network right now.”
Mazda Australia Marketing Director, Alastair Doak, added: “Our strategy at Mazda Australia has always been to welcome any new model that adds value to our range and offers customers everything they want and need, and the CX-8 has done exactly that since its arrival in 2018.
“One of the CX-8’s many strong suits has always been its breadth of choice – from FWD and AWD powertrains and petrol or diesel options, even down to six or -seven seats.
“As we look to the future, our model range will advance once more with a line-up of advanced powertrains and products for our market – including the First-Ever Mazda CX-80 – and we look forward to sharing more details next year.”
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Commenting on the impact of the Mazda MX-30 model range, Mr Bhindi added: “Notable as a stylish and sustainably focused alternative in the compact SUV segment, the MX-30 also became a trailblazer as the first fully electric vehicle available from the Mazda brand.
“This was previously unchartered territory, and the MX-30 has since served a hugely valuable purpose, both as a technology demonstrator and also to thoroughly prepare our dealer network with the knowledge and skills required for the next phase of our brand’s intensive evolution.”
Both the Mazda CX-8 and MX-30 will continue to remain on sale locally throughout Q1 of 2024.